|
From postwar period to the 73-75 oil crises the
West enjoyed a period of steady growth. During
this period, the needs were bigger than on offer,
and for industries, priority was to produce than
sell. For Japan, the objective is to catch-up
with the US, at least in some businesses, like
automotive industry. Japan's industry could not
follow and compete on the Ford Production Model
basis, so industries sought new and original ways,
adapted to their constraints. Market was eager
to buy, and what ever was manufactured was sold.
These conditions pushed to maximize production.
Yet Japan still having limited natural resources,
it could not increase production by multiplying
productive investments. These local conditions
explain the birth of methods based on waste elimination
(saving scarce resources) and maximizing production
(hence sales!!) and productivity (sell more while
saving resources)
Tilting
of economies -
The paradigm shifted from penury (high demand)
to economy of offer (excess offer vs. low level
of demand) in the 70s. Offer exceeded demand on
the double effect of global competition and consumption
slowdown. Ford's production model favors massive
production of goods with few variants. This model
was adapted to huge needs of cheap products, made
available to the masses during the oil crisis
period (1973-1975) and afterwards. A consequence
of the oil crisis was the increasing of raw material
and production costs, while the fears linked to
the crisis slowed consumption and shifted customer's
expectations: •Ordinary products have to
be cheaper, as customer buy the lowest price •Equipment
and expensive goods have to show durable, robust
and most of all suit quality expectations •other
products must bring to the buyer an esteem value
(pleasure, exclusive features…). In a very
competitive economy, the cost management appears
as a priority. Yet the Japanese have accumulated
years of experience and have a new production
model handy, which matches the new paradigm: the
TOYOTA Production System.
In Japan, for the domestic market, the production
system was not the Ford model (economies of scale),
but an original one seeking to give clients a
broader choice; • More models • More
colors • Customization. This Production
System brings shorter series: • Shorter
(shelf) life cycle for models • Multiplication
of manufacturing batches within the life cycle.
Hence, changeovers multiply and shorter shelf
life imposes a wise, waste free usage of available
manufacturing time.
The New Paradigm
- The new, actual context shows increased
demand for customization and specific customer
expectations, in a globally growing offer. Except
for few products, mass production is changed to
small batches with shorter life cycle. The challenge
for industries is no more to mass manufacture
at low cost, but propose products (and services)
which suit the client's taste, at a price he /
she is ready to pay. Hence more, with the number
of competitors (alternative sources for customers),
the clients are no longer ready to wait to get
their whishes fulfilled. They rather seek satisfaction
elsewhere. Manufacturers can no longer push merchandises
they decide to design, manufacture and sell towards
the market, but have to respond in a economic
and quick manner to spot demand, triggered (pulled)
by the market.
In the new paradigm, new ways of thinking operations
and marketing raise. Lean manufacturing, linked
to Toyota's production system and further to what
is called "Toyotism", is already widespread.
Tools and methods made Japanese industries a global
success. They deeply impacted the decades 1980
– 1990 in the West. Lean manufacturing spreads
from workshops and became global, lean thinking,
Thanks to authors like Goldratt (theory of constraints)
and Womack & Jones (lean thinking). The word
“lean” was coined by James Womack
in the early 1980’s.
|